BRAZIL (Notifix).-  Orchestra Brazil, a project that encourages exports supported by the Furniture Industry Association of Bento Gonçalves (Sindmóveis) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brazil), presented its new strategic plan to its member companies with guidelines for the next five years.

The new plan strengthens business intelligence actions with market research and surveys, and divides companies into levels of internationalization. The segmentation will focus on competences such as business export expertize, specific techniques for the sector, international negotiation, market intelligence and positioning and promotion of the sector-based image. Each participant company will have to comply with different stages to climb to the next level in order to receive more resources from the project.

Currently, the Orchestra Brazil Project includes 100 companies that take part in business actions to strengthen the sector in eleven target markets: United States, Mexico, Colombia, Peru, Chile, Argentina, Paraguay, Uruguay, South Africa, Canada and Turkey. In 2012 the project member companies increased their exports by 16.8%.