GERMANY – Anieme and ICEX have organized a promotional activity dedicated to the search and meeting of German commercial agents.

The objective is helping Spanish furniture manufacturers to create and strengthen their commercial network in Germany.

The work has been carried out in collaboration with the Commercial Office of Spain in Düsseldorf, which has sent the presentation of the Spanish brands to a database of German commercial agents.

The presentation sent was followed up to know the interest of these agents to meet with Spanish companies. And on November 13, the meeting between agents and manufacturers was held in Germany.

Ten companies from Spain (Valencia, Murcia, Tarragona, Girona and Guipúzcoa) dedicated to the manufacture of household furniture and facilities have traveled to Düsseldorf accompanied by ANIEME technical personnel to participate in the B2B conference: Mega Mobiliario, Skyline Design, Punt Mobles, Crearte, New Garden, Tm Sillerías, Kriskadecor, Akaba, Emede y Cabanes & Ortuño.

The offer is wide and varied, including upholstered furniture and chairs, outdoor furniture, home furniture and cutting-edge decorative installations and accessories. The positive response of the German agents attending the meeting denotes that Spanish furniture is valued in Germany and is associated with quality, creativity and variety of styles.