US – Starting this month of October, Ikea U.S. will begin selling a new living room storage series called Regissor that uses an innovative technique for faster and easier furniture assembly.
Featuring special wedge dowels, furniture is assembled without tools. Ikea developed this new technique in cooperation with suppliers.
Although Regissor is the first series where the new assembly solution is used in full-scale production, the new assembly technique will be used in other storage units slated for spring 2015 and is already being used in select pieces from the Stockholm range (sideboard and cabinet).
“The new solution gives consumers more choices,” says Janice Simonsen, Design Spokesperson, IKEA U.S. “By making it even easier to assemble our furniture, we want to give people who may find it challenging a new reason for choosing IKEA.”
The new Regissor series – which includes a bookshelf, cabinets and a coffee table, also includes a new board-on-frame technique, allowing Ikea to use fewer raw materials and still offer a quality product at an affordable price.
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