U.S. – Herman Miller, Inc., the global designer and furniture manufacturer, announced on October 8th it signed an agreement to acquire an additional 34% equity interest in HAY A/S (“HAY”) for approximately USD 78 million.

This transaction follows a similar transaction in 2018 in which Herman Miller acquired a 33% equity interest in HAY. Upon closing the current transaction, Herman Miller will own a majority 67% interest in HAY; Rolf and Mette Hay, Co-founders and Creative Directors of HAY, own the remaining 33% of the equity in HAY.

Founded in Copenhagen in 2002 by Troels Holch Povlsen and Rolf and Mette Hay, HAY is a leader in ancillary furnishings in Europe and Asia and is active in both the contract and residential furnishing markets. With its proven success as a fast-growing global company, HAY’s catalog of high-quality, well-designed furniture and accessories has been a welcome and transformative addition to the Herman Miller Group family of brands. Herman Miller is excited to continue its partnership with Rolf and Mette, who bring an innovative product direction and a particularly fresh perspective to modern design, having recently been named to Fast Company’s 100 Most Creative People list for 2019.

Increasing its ownership position in HAY directly aligns with Herman Miller’s strategic priority to accelerate profitable growth while further integration into the Herman Miller ecosystem will accelerate the development of the HAY brand globally. Since the launch of HAY in North America in 2018 within its retail and contract channels, Herman Miller has seen meaningful progress, including launching the North American eCommerce platform, starting localized production, and opening three physical locations in Portland, OR; Costa Mesa, CA; and Chicago, IL.

Revenue for HAY’s most recent fiscal year that ended in July 2019 totaled approximately USD 160 million.

“Scaling HAY is a key component in expanding our footprint within the retail and contract markets while reaching a younger, more urban demographic that we’ve been targeting for expansion,” said Andi Owen, Herman Miller President and CEO. “I’m so proud of the design-first approach HAY has brought to an already exciting family of brands.”

“We are pleased to continue and expand HAY’s relationship with Herman Miller, a company whose design heritage very much inspired both modern living, and Mette and I,” said Rolf Hay. “Our partnership with Herman Miller has enabled us to make our high-quality products by top designers accessible to even more people around the world.”

“Our partnership with Herman Miller will help us do what we do best – on a larger scale,” said HAY CEO Henrik Steensgaard. “We look forward to further capitalizing on this great partnership.”