BRAZIL – Impress Decor Brazil, supplier of decorative papers was present at the Sao Paulo ForMóbile trade fair during the last week of July where it presented its new collection. 

With humanization as its central theme, represented by positive emotions, and the concept "I'm" the collection with its 3 main lines: Essential, Eminent and Trend, was officially launched.

"We are very pleased with the result of our participation. All of our direct customers, and many furniture manufacturers, architects and designers honored us with their attendance at the presentations of the new designs. We can even say that this was one of the best fairs in the last six years," said João Martinez, director general of the supplier of decorative papers.

The Impress Decor stand in ForMóbile received more than 150 visitors per day of the event. With an industrial style, decoration included recycled materials, among which were shipping crates and the cores of the rolls of decorative paper itself. "We realized at the show that much of the stands that had a high number of visits had details of the industrial style, proving that we are in tune with designs that also communicate those characteristics," noted Geruza Kaseker, responsible for the Impress stand project and marketing at the company.

"We had several requests for samples of the collections. And we could highlight ‘Trend’, which was extremely praised as a whole. The four concepts are well aligned with the needs of our customers and what the market generally expected. It is a democratic collection, it’s striking," noted Felipe Martinez, marketing consultant for Impress.