BRAZIL - The supplier of decorative papers Impress Decor Brazil now has a channel on Instagram (@impressdecorbrasil), the photos and videos social network. 

The aim of implementing this social media tool is to strengthen ties with architects, designers, furniture manufacturers, students in the related areas, as well as being a tool of direct contact with customers.

"We want to introduce more people to our know-how in trends and innovations in the furniture and laminate flooring markets. Moreover, this is a tool for the high and fast reach of the message, which is essential for the new type of communication that the brand has taken," said Felipe Martinez, the Brazilian affiliate marketing consultant.

Through the Impress channel on Instagram, the public can closely monitor the company's product launches, trade shows and professionals events, the will be accompanied with combinations tips and trends.

"We believe that modernizing and bringing new communication tools into our scope is essential for a healthy and trustworthy relationship with the market in which we operate. People increasingly need and expect practical information in a timely maner," added Martinez.

The Impress Decor Brazil already has two direct online channels. In 2014 the company launched its Blog and its Facebook fan page. 

The aim of implementing this social media tool is to strengthen ties with architects, designers, furniture manufacturers, students in the related areas, as well as being a tool of direct contact with customers.

"We want to introduce more people to our know-how in trends and innovations in the furniture and laminate flooring markets. Moreover, this is a tool for the high and fast reach of the message, which is essential for the new type of communication that the brand has taken," said Felipe Martinez, the Brazilian affiliate marketing consultant.

Through the Impress channel on Instagram, the public can closely monitor the company's product launches, trade shows and professionals events, the will be accompanied with combinations tips and trends.