GERMANY - The Interprint Design Centre in Arnsberg opened its doors again in February 2015. More than 30 manufacturers from all over Europe came to the first “Interprint Flooring Days” over three days to see how flooring décors are developed and made suitable for the market.
The idea behind the event is the early involvement of industry partners in order to jointly develop successful flooring products with great market potential. Salvatore Figliuzzi, Décor Development & Marketing Manager, Daniel Heitkamm, Guido Kuhlmann and Maurizio Burrato from the Interprint Design Team started the tour on the basis of the facts. The history of flooring, from the ancient Egyptians to the Palace of Versailles and to modern times as flooring is the basis of interior design. It creates atmosphere. Flooring is what makes a room. In accordance with Interprint’s current design motto: Into Spaces.
The German décor manufacturer also shared information from a recent survey regarding what consumers consider when buying flooring. According to the survey 9 out of 10 consumers choose flooring on the basis of color and look. The wood type of the material only plays an important role for one out of ten consumers. Interprint’s conclusion: The wood type is not decisive for the success of a flooring design; decisive are the color and the type of surface treatment. The overall look is what counts.
“Interprint Flooring Days” started with the diverse inspiration sources and the craftsmanship know-how in the processing of the material and going on to the presentation of design trends and new laying patterns. Trendy colours and new surface looks will dominate. In line with the “Scandinavian Design“ furnishing trend that was already shown during the “Interprint Furniture Days 2014“, predominantly light colours and medium, warm colours with a slight grey touch will appeal to consumers. The laying patterns will be more diverse: regardless of whether herringbone or panel look, graphic variations or new differently sized long-strip formats – the range of options is growing.
