REGION – Masisa, through several of its subsidiaries in Latin America, carried out during the month of March the launch of new melamine designs.
The designs are part of a new collection inspired by a journey through diverse cultures under the “Explore” concept, an invitation to discover the essence of each of these places to bring them to our home. The new designs are presented as ideal for the manufacture of functional and welcoming furniture as for interior design.
“This new collection is part of our ongoing quest to deliver solutions that improve people’s quality of life through environmentally friendly designs and in tune with the latest trends in the furniture and interior architecture industry”, stated Felipe Darrigrandi, marketing manager for Masisa Andina.
The Explora collection was launched in early March in Chile and Peru and consists of five designs: Stockholm, Santorini, Moscova, Enigma and Sahara. Stockholm, Santorini, Moscova and Enigma are light woods that seek to create luminous and tranquil environments in a world where spaces are increasingly reduced and the rush and agitation prevails. While Sahara stands out for its warm hues and structures full of naturalness, and completes the Explora collection. At the end of March and for the markets of Colombia and Ecuador, Masisa selected to launch two designs from the Explora collection: Santorini and Sahara.
In the Mexican market Masisa had previously launched the Sensaciones collection in February, consisting of eight designs. The Brazilian market has also welcomed new melamine designs. On March 1, were presented to the market: Frapé, Licor, Mocca, Roble Miel, Espresso and Cafelatte.
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