BRAZIL – At ForMóbile, the international trade fair for the furniture and wood industry that took place from July 10 to 13 at the São Paulo Expo, Lamigraf presented its new Zoom Out collection.
The collection consists of twenty-five new designs launched by Lamigraf at the beginning of the year, and has been completed with the newest designs launched in June 2018.
Zoom Out collection is presented through four open, dynamic and multidisciplinary new spaces that adapt to a new way of relating, working and ultimately living. In addition, and according to the general idea of this collection – to see things in perspective – each concept talks about objects, spaces and architectures that, even as they seem to contradict each other, by widening our gaze and distancing ourselves from them, we observe how they dialogue, complement and reinvent themselves creating new environments. Zoom Out doesn’t talk about specific styles, but about the marriage of a lot of styles into one creative space.
The Lamigraf Booth at ForMóbile, designed with the four thematic areas of the collection, inspired visitors to discover new combinations of designs and unicolors through the following concepts: Urban Harvest, Single Collective, Perfect Mess and Innovative Roots.
Zoom Out collection stood out for its great variety of materials, where we can find a wide range of calm and natural woods mixed with some other cold materials like concrete, oxide and stones. One of the focus points of this collection are the hybrid designs like Concrete Illusion, an irregular textile structure that combines concrete matrix and textile reinforcement, which allows to create free forms and geometries.
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