BRAZIL – During the 7th International Suppliers Fair for the Furniture Industry (ForMóbile) to be held in Sao Paulo (SP) from July 26 – 29, Impress Decor Brasil will officially launch its new collection and concept.

With the motto “I’m”, the décor paper supplier introduces humanization as its central theme, represented through positive emotions. The more than 20 new designs are divided into three basic collections: Essential, Eminent and Trend.

“In the new concept, the designs speak a warm and above all sentimental language; all with a depth fueled by emotions that humanize and give identity to the designs that make a piece of furniture or an area,” explains Glaucia Binda, product and design manager of the Brazilian subsidiary.

For this year’s participation in ForMóbile, Impress has decided on a different format for the presentation of its products to the stand’s visitors. Through specific sessions that will take place every hour, the company’s designers will present the collection, discuss trends, concepts and how all of this comes together in furniture.

Another innovation at the Impress stand will be a cycle of conferences to be held on the 26, 27 and 28, in association with three major Brazilian in the furniture industry publications: Móbile, Móveis de Valor and Habitus Brazil. The topics will be: Overcoming the Challenges of the Current Situation, by Carlos Bessa of Móbile; Our Daily Furniture, by Ari Lorandi of Móveis de Valor; and Planning Practical Communication by Carlos Souza of Habitus Brazil.

According to Felipe Martinez, marketing consultant of Impress Decor Brazil, the goal of these events is to attract indirect publics, such as architects, designers and carpenters. “Our expectation is that these publics learn about the way we work in the development of products for the furniture industry, for them to see us as effective partners,” he said.