BRAZIL – Three US importers arrived in Brazil the first week of November to take part in a special buyer’s project with designers from the Projeto Raiz – an initiative developed by Apex-Brasil and Sindmóveis Bento Gonçalves to boost exports of services provided by designers. 

The business meetings were held in São Paulo on Nov 3 and 4, in Rio de Janeiro on Nov 5, and in Bento Gonçalves on Nov 6.

Studios participating in the project in the state capital of São Paulo included Fahrer Design, FIXTTI – Camila Fix and Flávia Pagotti Silva, Girona Design, NDT Design, Paulo Alves, Quadrante Design, Studio B and Studio Marton. In Rio, importers met with designers representing EM2 Design, Estudiobola, Guto Indio da Costa and Mameluca. In Serra Gaúcha, the participating studios were Eulalia Anselmo, Faro Design and Marta Manente. More than 50 meetings were held in the three cities, which are likely to generate business for licensing and exporting designer products.

The importers invited were from the United States in compliance with the strategic positioning created by the project for the design studios. The guests consisted of retailers BDI USA, Matter Matters and Switch Modern. The Buyer’s Project coincided with the Design Week in Rio de Janeiro, held from Nov 4-8 that aims to democratize access to design and enhance the city’s potential as a center of the creative industry.

The Projeto Raiz represents the design branch within the Orchestra Brasil Project, developed since 2006 by Apex-Brasil and Sindmóveis. The new brand expresses the combination of cultures that feed Brazilian creativity.