BRAZIL – Sindmóveis Bento Gonçalves will have two 50-square meter booths during the next Salone Internazionale del Mobile (iSaloni) in Milan, Italy from April 12-17. 

This is the first participation of the association in the fair, which is supported by the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) through the Raiz Project, a project that promotes the export of Brazilian designer’s services and is an important part of the Orchestra Brazil initiative.

More than 300,000 professional visitors from 160 countries are expected to attend iSalone, the most important high-end furniture fair in the world. The Raiz Project exhibit area, located in pavilion 12, will showcase products designed by nine studios: Bruno Faucz, estudiobola, Guto Indio da Costa, Jader Almeida, Juliana Llussá, Marta Manente, Paulo Alves, Ronald Scliar Sasson and Sérgio Fahrer.

The Raiz Project will also have an area at the Brazil S/A stand, where DW! São Paulo Design Weekend and High Design – Home & Office Expo will promote its fair showcasing trends and innovations of high-end furniture that will take place on August, 2016. For the first time the Raiz Project is focusing the marketing campaign of Brazilian events during the fair in Milan.

Sindmóveis Bento Gonçalves has invested in design as a competitive advantage for the Brazilian furniture industry since 1988, when the Salão Design Award was established. This year’s 20th edition of the award has received 12,588 entries to date, establishing this competition as the top product design award in Latin America. Also, in 2007, Sindmóveis launched Casa Brasil, a high-end furniture show that as of this year will be held in São Paulo under a new name: High Design – Home & Office Expo.

The action plan of the Raiz Project to promote the Brazilian furniture designers in the international market is aimed at the United States and includes a market research consultancy. This year, the project will take part in Maison&Object Miami (May 10-13) and in ICFF New York (May 14-17).