CANADA - The management of Tafisa Canada announced the appointment of Mr. Pierre-Luc Bérubé as Vice-President Sales and Marketing effective August 15.

Mr. Bérubé will succeed Eric Dedekam who will retire at the end of October 2022.

Mr. Bérubé holds a Bachelor of Business Administration from HEC Montréal. He has extensive experience in sales, marketing and supply chain management. He brings 15 years of industry experience to his role which he acquired in various lead roles at L’Oréal Canada, then subsequently as General Manager for the Matrix & Biolage Canada brand. Over the last three years, Mr. Bérubé was Sales Director for Canada and the United States with the kitchen manufacturer Miralis.

Mr. Bérubé's experience combined with his collaborative leadership style and his ability to identify and seize business opportunities will be beneficial to the team, customers and partners. His expertise will serve well in the execution of the development plan as Tafisa continues to drive market growth.

Mr. Bérubé will be based in Dorval where he will work closely with his team in developing strategic sales plans and marketing initiatives, based on Tafisa’s goals to maintain and develop its position as an influential and innovative leader in the market.