The Company had already acquired 28.57% of the organization’s shares in 2017 and, since then, additional contributions have been made, thus increasing its participation in the business.
Viva Decora is an inspirational platform for interior decoration and renovation, with a base of more than 120 thousand registered architects and designers.
The platform is the leading decoration and interior design portal in Brazil, with organic traffic of more than 10 million sessions per month.
Through Viva Decora Duratex will strengthen its presence in the digital environment. Through the exhibition of products in decorated environments, the Company intends to boost the strength of its brands in complete solutions for different spaces.
With this investment, Duratex takes another step towards materializing the purpose of offering “Solutions for Better Living”, consolidating its strategy of digital transformation and improving the service to its customers.