Duratex announces full acquisition of Viva Decora

BRAZIL - Duratex announced the full acquisition of Viva Decora.

900DURATEX2The Company had already acquired 28.57% of the organization’s shares in 2017 and, since then, additional contributions have been made, thus increasing its participation in the business.

Viva Decora is an inspirational platform for interior decoration and renovation, with a base of more than 120 thousand registered architects and designers.

The platform is the leading decoration and interior design portal in Brazil, with organic traffic of more than 10 million sessions per month.

Through Viva Decora Duratex will strengthen its presence in the digital environment. Through the exhibition of products in decorated environments, the Company intends to boost the strength of its brands in complete solutions for different spaces.

With this investment, Duratex takes another step towards materializing the purpose of offering “Solutions for Better Living”, consolidating its strategy of digital transformation and improving the service to its customers.


NOTIFIX (r) is a registered trademark of Comfix S.A.S. NIT 830.067442-1.
Carrera 11 No. 82-38 ofc. 402 - Tels 571 695 3708 - 571 695 9232
Bogotá, Colombia

Follow Us


This website uses cookies. We use cookies to personalize content and ads and to analyze our traffic. We also share information about your use of our site with our advertising and analytics partners who may combine it with other information that you have provided to them or that they have collected from your use of their services. You consent to our cookies if you continue to use this website.