SPAIN - For the first time Sonae Indústria, through its companies Surforma and Movelpartes, will participate in FIMMA - Maderalia, the largest Iberian meeting of the wood sector.

From 10 to 13 March, the fair is a reference event for all professionals in the materials and components sector for furniture, decoration and furniture, including decorators, architects and designers.

The participation of Surforma and Movelpartes aims to publicize its portfolio of products and solutions, as well as the wide range of applications in architectural and decoration projects.

Ana Teotónio Pereira, head of the Communication Department of the brand, states that “Maderalia offers Surforma and Movelpartes a differentiated platform of communication and space to make contacts and, therefore, strengthen their positioning and present the most complete and technologically advanced solutions to a specialized audience. In addition to the stars of the collection and the finishes, Surforma will also present a technological innovation that will greatly facilitate the relationship with all its customers.”

“In the case of Movelpartes, specialized in wood-derived components for the furniture and decoration sector, it will show all its capacity and knowledge in the productive field, such as the latest developed technological solutions,” she adds.

Surforma will highlight the new collection, the most evolved and wide to date, with special emphasis on Ultra Smooth, Cosmos and Flow finishes.

The Ultra Smooth star finish, anti-fingerprint, is an elegant and hot laminate to the touch, with anti-fingerprint properties, which prevents stains on the surface and significantly reduces the effort in its cleaning.

Inspired by natural stone and cement, the Cosmos finish guarantees the perfect balance of a deep structured surface and Flow is a realistic finish, which provides a natural look of matte wood and with a touch of different depths, thanks to the crossed and delicate pores that create subtle waves.

In addition, SURFORMA® Express Collection will stand out especially underlining the advantages of a central collection of 250 references always in stock to give a quick and complete response to the needs of customers.