New Swiss Krono Group management to implement growth strategy under umbrella brand

SWITZERLAND– With ten factories in eight countries the Swiss Krono Group ranks among the world’s leading manufacturers of engineered wood products. And since the beginning of 2016, the names and logos of the individual sites are being replaced by a single, unified brand image. 

Swiss Krono 201607 logoOn the 1st of October 2016 Martin Brettenthaler will take over as the new CEO of the Swiss Krono Group. Photo: Swiss Krono

Since then, the corporation is acting as an integrated group under the name of SWISS KRONO.

The group will also prepare itself to use organic and external growth to actively take advantage of the development opportunities for modern engineered wood products that will come its way in the next few years. The broad customer base, a leading technological role as well as a strong capital and financial base provide the ideal preconditions for this. At this time, significant investment and expansion projects are also being implemented at four locations (Hungary, Russia, Switzerland and the USA).

In order to implement this strategy consistently, the corporation will have new strategic and operative management. Beginning on the 1st of October 2016, Martin Brettenthaler will take over as the new CEO of the Swiss Krono Group replacing Maciej Karnicki.

Swiss Krono Group emerged from the company Kronospan, founded in 1966 by entrepreneur Ernst Kaindl in Menznau, Switzerland. Today, with more than 4,500 employees, the Company is one of the leading global engineered wood producers. In the 2014/15 fiscal year, the corporation achieved a turnover of CHF 1.8 billion. 

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