PORTUGAL – Sonae Arauco will be part of this Interzum edition, the leading platform for the furniture production and interior construction industry.

A totally new format appears this year – a digital edition – which aims to bring the trade fair atmosphere to a digital environment. The Sonae Arauco team is working on it to create a special experience for virtual visitors. The interzum @homewill take place from 4 to 7 May.

Both social distancing and the need for enhanced cleanliness and hygiene will remain in our awareness long after the pandemic has subsided. Added to this comes our rediscovery of home as the only safe haven.

With the Innovus® collection and the special “New 2021”, the wood-based materials manufacturer Sonae Arauco delivers solutions that have been specifically developed for hybrid living. These design concepts, which will have a decisive influence on the new future reality of public spaces, enable working time, private time and social time to merge under one roof – the home – and combine social distance with a feeling of security in public spaces.

The wide range of decor options, combined with the five expressive finishes Cosmos, Flow, Fusion, Spirit, and Stucco, provides interior designers with a selection of honest, authentic materials. The best example is Innovus Feel Light Grey | Cosmos, winning reference of the German Design Award 2021: It combines the numerous advantages of melamine-coated boards, such as antibacterial properties, scratch resistance or durability, with a felt-like texture in an impressive way – creating the ideal Feeling@Home.

Whether standard or technically demanding products: Since its foundation, Sonae Arauco has focused on the development of sustainable wood-based solutions with high added value for construction, furniture and interior design.

In one of its digital round tables at interzum @home 2021, Sonae Arauco will discuss the model of the biological circular economy as well as its sustainable products for this.

It will also show how wood, as a natural raw material, can usefully replace other materials in construction and decorative interior design. Always with the aim of contributing to safeguarding the health and quality of life of future generations.