AUSTRIA – The Egger Group, one of the top global wooden panel manufacturers, has announced the appointment of Roland Auer as its new Chief Marketing Officer (CMO), effective May 1, 2025.

Auer, who brings over 30 years of industry experience, joins Egger from Schattdecor, where he served as CEO and earned a reputation for his leadership in international sales, marketing, and customer relations.

Throughout his tenure at Schattdecor, Auer played a pivotal role in fostering global partnerships and driving market strategies, making him an ideal fit for Egger’s executive team. In his new role, he will oversee global marketing and product management, reporting directly to Michael Egger Jr., Chief Sales Officer.

Auer’s focus will be to align Egger’s marketing strategy with evolving customer needs and strengthen the company’s market position worldwide.

Michael Egger Jr. expressed his enthusiasm, stating: “We are thrilled to welcome Roland Auer to Egger. His expertise and fresh perspective will be invaluable in refining our marketing strategies and further enhancing our customer relationships.”

Reflecting on his transition, Auer shared, “After 30 fulfilling years at Schattdecor, it’s time to explore new opportunities. Egger has always been a company I deeply respect, and I look forward to contributing to its continued success.”

With this appointment, Egger reinforces its commitment to innovation, customer-focused solutions, and global leadership.