GERMANY –  Pfleiderer, one of Europe’s largest producers of wood-based panels,  has once again been recognized for its brand strength, winning two German Brand Awards in 2025.

The company was honored in the categories “Excellent Brands: Building & Elements” and “Sustainable Brand of the Year” for its consistent development of a sustainability-driven brand and product strategy.

The awards reflect Pfleiderer’s ongoing efforts to align its vision — delivering innovative and eco-friendly wood solutions — with tangible results. The brand has integrated certifications like Blue Angel, FSC, and Cradle to Cradle into its portfolio, alongside product innovations like OrganicBoard Pure and the ReSource recycling concept.

Pfleiderer also enhanced its branding by adding the tagline “Naturally Sustainable” to its claim “Make Your Visions Work” and redesigned its visuals with a green leaf motif, reinforcing its environmental commitment.

“These awards affirm that our sustainability focus and customer-centered product development position us as a reliable partner in a changing market,” said Stefan Göldner, Head of Product and Marketing Communication at Pfleiderer Germany.