ECUADOR – Novopan, the leading exporter of particleboard in Latin America, has inaugurated a new Pelikano Experience Center in Trujillo, Peru, reinforcing its regional expansion strategy and commitment to innovation in interior design and construction.

This marks the ninth Pelikano Experience Center in the region, with existing locations across Ecuador, Colombia, and Peru. Designed as immersive, hands-on spaces, the centers allow visitors to explore high-quality melamine panels in real-life settings. Technologies like Synchro texture-color alignment, smart hardware, and integrated home automation help showcase the functional and aesthetic possibilities of Novopan products.

“Trujillo is a key city for our growth, with strong potential in the construction sector,” said Pamela Delgado, Novopan’s Brand Manager. “These centers are about more than showcasing products — they offer a full experience, inspiring professionals to create high-impact, sustainable spaces.”

The new center offers personalized guidance, training, and real-world inspiration for architects, designers, and distributors. With more openings planned in strategic Latin American cities, Novopan continues to lead the way in value-added wood solutions for modern, sustainable living.