The Danish furniture group BoConcept, which has 266 franchise-based furniture stores all over the world, will now accelerate its expansion in China.

This will be done through a new cooperation agreement with the Chinese furniture company Kinetic.

Kinetic is a leading Chinese furniture retailer and manufacturer owned and managed by Mr Liu Yong Kang, who is also the president of the Chinese Furniture Brand Federation and an executive committee member of the China Furniture Association, two of the principal trade associations for the furniture industry in China. With his solid experience in production, distribution, branding and franchisee sourcing, Mr Kang and Kinetic have built up a large and successful business addressing the mid-level price range segment with Kinetic’s own collections, which are distributed by more than 400 Chinese franchise stores.

BoConcept is represented in China with approx. 20 stores, primarily located in the Shanghai area. The cooperation with Kinetic will support BoConcept in finding new franchisees and locations for upcoming BoConcept stores in other regions of China. BoConcept expects that the new partnership will create growth in its Chinese operations from 2015.