REGION – During the month of June, the German manufacturer of boards and laminate flooring presented its new Laminate Flooring Collection through nine events in cooperation with their local flooring distributors of Chile, Peru and Ecuador.

The new EGGER Laminate Flooring Collection with its 70 materials, eight surfaces and five formats was showcased to architects, designers, floor covering specialist stores and building companies. Egger’s flooring partners were Sodimac Venta Empresas in Chile, Promotores in Peru and Trecx in Ecuador.

Parallel to the introduction events, there were also various training events held for sales & marketing staff from the respective companies, as well as store managers and installers.

The events gave participants a great opportunity to learn more about the new collection. Franco Del Mauro and José Ignacio Araya del Pino, Sales Representatives of EGGER Retail Products Latin America, held a presentation about EGGER followed by a detailed decor presentation and information about available marketing tools which were also available on site. Andreas Laukner (Technical Customer Service Flooring) presented the product innovations and showed the participants how easy it is to install the new laminate flooring with the new click system UNIfit!, as well as the other product innovations, such as the aqua+ properties and the high degree of slip resistance (R10).