COLOMBIA – The EGGER overseas market held the first presentations of the ZOOM Update Collection during multiple launch events in different corners of the world.

The first launch events of the ZOOM New Introductions 2014 took place in Colombia, China and Taiwan. 

The launch in Colombia took place in the recent M&M Trade Fair where EGGER’s new Colombian distributor Ardisa welcomed many guests onto their booth under the motto “Innovation & Perfect Match”. Over an area of 96m² the visitors were informed about the family-owned company EGGER, VDS (Egger’s visualization software) and the ZOOM collection with the highlight being the ZOOM New Introductions 2014. The fair was very successful for Ardisa and the feedback from the trade audience was highly positive in response to the EGGER products that were presented. 

In Taiwan together with EGGER the distributor Kingleader invited their customers to an EGGER seminar under the motto ‘Experience the Difference’.  The two day event recieved over 500 guests, where Kingleader and EGGER presented topics which included the ZOOM collection and update, trends, news, and VDS. After the seminar, customers were invited to the exhibition hall which covered an area of approximately 700 m² on which EGGER and Kingleader presented information about decor match, environment and sustainability, ZOOM collection, ZOOM Update decors in application, VDS and more. 

In China two ZOOM Update launch events were held, the first event being in the north of China in Beijing and the second event was in the south in Guangzhou. In cooperation with EGGER, the Beijing based distributor Reggar held a two day event. On day one EGGER and Reggar held a special seminar for shop assistants who sell furniture made from EGGER products. Here the participants learned more about the family owned company EGGER, old and new European trends, the ZOOM Update as well as the EGGER services which included VDS and the Chinese website. On day two EGGER and Reggar welcomed approximately 300 furniture manufacturers and interior designers who were shown the ZOOM New Introductions 2014 under the motto ‘Experience the Difference’ as well as old and new trends in the European market. The second official launch event for the ZOOM New Introductions 2014 was in Guangzhou at one of the largest producers of furniture in China, Oppein. Here EGGER presented information about EGGER as well as the ZOOM Update and trends in the European market.