BRAZIL – Berneck, one of the leading Brazilian manufacturers of boards, will bring to FIMMA Brasil their new releases under the “New Ways of Seeing” concept.
The company will also take advantage of its participation at the fair, that takes place in the Exhibition Arena of Bento Gonçalves (RS) between 16 and 20 March, to inform the market of its investments.
The concept, “New ways of Seeing” encompasses the company’s new releases. Maureen Astrid, Marketing Supervisor at Berneck explained how everything that is around us is susceptible to being improved and for this there is no need to change the world, only to step forward in a new direction. “As for the things around us, we see only what is visible, precise and logical. But if we pay attention, there is something else,” she said.
It is with this proposal, in a stand of 308m², that Berneck presents the releases of the year to the market and its full line of MDF, MDP, HDF, and Teak boards and sawn pine and teak timber. As highlights, new BP finishes will be presented: Grann, Rust and Matt.
With Grann, Berneck seeks to revolutionize the market with the new pore finish, one of the most traditional finishes of coated BP (low pressure) panels. With less gloss, it provides the feel of natural wood. Rust characterizes the rustic wood, with the signs of time as evidenced by its high depth of veins and visual and tactile reality. Rust ensures a three dimensional effect for wood designs and uniqueness to uni-colors and fantasy designs. Matt is a new soft-touch finish, sleek and ideal for combinations with wood finishes.
In addition to these releases, Berneck, with over 60 years in the market, will bring updated information on the new MDP line and the third BP coating line in Curitibanos (SC). “These investments complement the strategic planning of Berneck for the new unit and increase production capacity, allowing the company to be more competitive,” explains Unit Manager Curitibanos Industrial complex, Edgar Martins.
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