BRAZIL – Impress Decor Brasil bets wellness for 2020 as it to reveals its color novelties for decorative surfaces in the Brazilian and South American markets. Three key and very flexible colors mark the tone of the new printed palette: Energy Flow(Ochre),Inner Dive (Purple) and Fresh Splash (Blue).

Each one of these colors and their varied hues, between light, intermediate and dark tones, have been developed to promote different vibrations and sensations, echoing three energies essential for contemporary life: the energy of physical contact with life, nature, to touch and feel; the energy of the inner self, an immersion in self-knowledge; and the light and relaxed energy of the moments destined for fun and dreams.

To achieve these concepts, the company relied on a complete market study, in tune with large companies and trend institutes, but above all, on the perception of human needs and aspirations, considering the technological, political and social movements that we are going through. After all, it’s a period of important transitions and full of dualities: digital and analog, virtual and real, fast and slow, control and spontaneity.

All this dynamic makes the search for balance become a phenomenon without parameters of region, age, gender or religion, which also reaches within our homes and workspaces, impacting our lifestyles and decision-making. Questions that are reflected in the flexibility and plurality of Impress Décor Brasil’s new printed color palette for 2020.

The optimism inspired by these new colors also reflects an important year for Impress, which commemorates the 20th anniversary of the start of its operations in Brazil in 2020, and that also brings several new designs to its catalog in the anniversary year.