GERMANY – Leuco Ledermann GmbH & Co. KG, a global leader in the production of tools for the wood and plastics industries,  was awarded a “German Brand Award” at the German Historical Museum in Berlin on June 29th.

This prize is awarded by the German Design Council and the German Brand Institute to successful brands, consistent brand management and sustainable brand communication.

“We are very proud to receive this prestigious award for the second time in a row after 2016,” emphasizes Leuco Marketing Manager Wolfgang Maier, who has been responsible for the brand management at national and international level for years “The German Brand Award is the best proof of the success of this strategy,” adds Maier. The German Brand Award was initiated by the German Design Council, which was founded by the German Bundestag in 1953 and was donated by the Federation of German Industries. The aim of the German Brand Institute is to strengthen the importance of the brand as a decisive success factor for companies in the national and international competitive environment. The award recognizes brands, which by a clear concept highlight their company from the broad masses.