ARGENTINA – Sadepan Latinoamericana S.A, leader in melamine designs and member of Gruppo Mauro Saviola (Italy), updates its brand design. The renewal is a result of the updating of the corporate image of the parent company and consequently the brand of each of the companies belonging to Saviola Holding.

The Saviola Group synergistically integrates several companies in Italy and internationally focused on three worlds: “wood, chemistry and furniture”. The Gruppo’s consolidated turnover has made it one of the 300 most important industries in Italy.

For this project a team of professionals specialized in brand and design strategies studied the identity of the brand, its presence and identification, its virtues and shortcomings in order to develop the unity of its visual, guided by the Marketing & Communication team of Gruppo Saviola, in order to make a smooth and successful transition.

The restyling objective was focused on unifying the identity, the corporate DNA, in transverse mode through a metamorphosis in the logos of each company.

Work was done with the historical identification that represents the parent company, using the icon of the five original pines present in the Gruppo logo as a collective memory of Saviola’s identity. It was thought to merge the Gruppo Mauro Saviola brand into the logo of each company, introducing the icon (the five pines) with a contemporary and young visual accompanied by a slight inclination, managing to convey a strong bond between past and future. Each company in its logo incorporated this updated icon, sealing its image to the brand of Saviola Holding.

Parallel to this change, all the material that accompanied the corporate image was developed, adjusting the communication tools, where the logo is present. Support was provided to all companies to be able to gradually exert changes, such as email signatures, personal cards, presentation formats in all their variants, online content such as web, social networks, merchandising,  by the Marketing & Communication unit of the Gruppo Mauro Saviola, attending to the needs of each company and market reality. For this a manual was designed for the correct use of the brand and its different applications.

The renewal of image is part of a strategy of evolution and constant growth, reinforcing the link with the market, through the trust of a unit and corporate strength.