U.S. – Herman Miller, Inc. announced the opening of a Herman Miller-branded retail store anchoring the company’s New York City flagship. Open to the public as of Tuesday, November 22, 2016, the store occupies 6,000 SF. 

The store is part of Herman Miller’s transformation into a premium lifestyle company, and will offer consumers the opportunity to connect with Herman Miller through a new channel.

“We’ve made great progress with a consumer strategy that allows us to engage with the communities we serve across multiple channels and touch points,” said Chief Executive Officer Brian Walker. “In addition to growing the Design Within Reach studio footprint and our global e-commerce platform, having our own physical retail presence in a major U.S. market will further cement Herman Miller’s position as a premium lifestyle brand with unrivaled multi-channel capabilities. Our goal is to create fans, not customers, and this store will connect us with new fans in a tangible way.”

The new store’s floorplan is laid out as a modern home, with rooms that demonstrate problem-solving designs for living, working, dining, socializing, and sleeping. The display and inventory blend current and vintage Herman Miller furniture, lighting, and accessories with a curated set of complementary products from likeminded vendors and skilled artisans from around the world.

Through seasonal programming and merchandising, the two-story retail space will demonstrate the many interpretations of modern living supported by Herman Miller.

In addition to the new store, 251 Park Avenue South houses commercial showrooms for Herman Miller and Geiger, and corporate office space for Maharam, Design Within Reach, and Geiger, all Herman Miller owned companies. In total, Herman Miller occupies eight floors, equaling almost half of the 120K SF building.