ARGENTINA – “Transform your space” is the new slogan that accompanies Sadepan’s brand communication. 

The slogan was created to convey a clear and direct message where the company directs its marketing plan: the board as a raw material in habitat design with the particular capability to improve an environment.

Sadepan Latiniamericana SA, producer of melamine boards in Argentina and part of Gruppo Mauro Saviola (leader in Italy), looked to deepen the generating idea transmitted in the current communication campaign: “Sadepan is inserted into your environment, is incorporated in the sensitivity of your space and Transforms your emotions.”

“We created a sensitive high impact slogan, where the word Transform itself connotes a strong impact on the collective memory, a concept of change, renewal, associated with the Sadepan product. Transform the environment around you from the variety of thrilling melamine designs and textures. With “Your spaces”, the second part of the slogan, we proposed to go straight to the user, in every day language, building a bond of trust and creating a link of belonging to the product” said architect Karin Dolinka, in charge of marketing at Sadepan. “The scope of the new slogan, Sadepan TRANSFORMS your spaces, implies a message: by choosing the Sadepan product, each user is the creator of his own environment and the architect in the metamorphosis of his ideas” she added.