CHILE –   Sodimac Chile has placed its digital channel at the center of its growth strategy, targeting e-commerce to account for around 20% of total sales by 2030.

The company, part of the Falabella group, launched a specialized “superstore” online model in mid-2024, marking a turning point in its digital operations.

Since then, Sodimac Chile’s online catalog has expanded from about 80,000 products to 600,000 items, a sevenfold increase in less than two years. The expansion has been supported by a growing marketplace ecosystem, with 3,500 active sellers, including more than 2,000 small and medium-sized enterprises.

According to Jonathan Barbarach, Retail Digital Manager at Sodimac Chile, the company plans to double its online assortment again by the first half of 2026, while remaining focused exclusively on home improvement and construction rather than diversifying into other categories.

Digital sales currently represent between 14% and 15% of Sodimac Chile’s total revenue. To support further growth, the company is investing in logistics and customer experience, including in-store pickup in under 90 minutes and a nationwide goal of deliveries within two hours.

Facing competition from players such as Mercado Libre and new international entrants, Sodimac Chile is betting on specialization and project-based solutions as its main differentiator, positioning itself not only as a marketplace, but as a partner for construction and home improvement projects.