MEXICO –   Soriana is stepping up its ambitions in the home improvement market, announcing plans to significantly expand its Sodimac format across Mexico.

Nearly seven years after opening the first Sodimac store in the country, the Martín Bringas family-owned supermarket chain sees potential for “hundreds” of new locations in the coming years.

Rodrigo Benet Córdova, Soriana’s CFO, said the company is “very pleased” with Sodimac’s performance and noted that the brand is gaining recognition nationwide. “While Sodimac is well known in South America, in Mexico we entered a market where Home Depot already holds a significant share,” he explained.

As of June, Soriana operated 15 Sodimac stores in Mexico, with five more slated to open soon. However, Benet stressed that the growth opportunity is far greater. The company plans to leverage its real estate platform, which includes about 60 large-format Soriana locations with excess space. CEO Ricardo Martín Bringas added that combining supermarkets with Sodimac stores side by side could accelerate expansion.

Despite its growth plans, Soriana faces stiff competition. Home Depot, which entered Mexico in 2001, announced a USD 1.3 billion investment for 2025–2028 to expand its presence nationwide. The retailer expects to reach 140–165 stores in the next three years, creating over 20,000 jobs.

Benet acknowledged that Sodimac still lacks the scale to deliver the desired returns on investment. “The most important opportunities lie in boosting sales and increasing brand penetration,” he said. Although margins are stabilizing, Soriana believes Sodimac needs greater critical mass to unlock stronger financial results.