GERMANY –  Nobilia, Europe’s largest kitchen manufacturer and Germany’s top producer of kitchen furniture, has launched its first fully AI-generated commercial, marking a significant milestone in digital brand communication.

The company, which claims to produce nearly one-third of all kitchens sold in Germany, is recognized for its high-volume, high-quality production, backed by ISO 14001 environmental certification.

The groundbreaking campaign was created using advanced AI technologies from Seven.One Media, the official marketer of ProSiebenSat.1 Media SE. Starting with static product images, the content was animated into a dynamic video entirely through AI tools—covering everything from the initial storyboard to the soundtrack and distribution strategy.

The spot will air exclusively on the digital platforms of ProSiebenSat.1 and Joyn, targeting internet-enabled TVs and streaming services. AI was also used to optimize placement, audience targeting, and media environment selection to enhance brand visibility.

“Artificial intelligence is transforming our entire industry—in planning, services, and especially in how we communicate our brand,” stated Dr. Lars Bopf, Chairman of Nobilia’s Management Board. “This campaign demonstrates how technology, creativity, and brand strength can come together to shape the future.”

Sonja Diermann, Head of Marketing, emphasized that AI is now a core element of Nobilia’s strategy. “Collaborating with a trusted media partner like ProSiebenSat.1 allows us to test new formats and extend our brand in innovative ways,” she said.