GERMANY –  At LIGNA 2025, held from May 26–30 in Hannover, Siempelkamp not only unveiled its latest innovations for the wood-based panel industry but also introduced a major brand transformation under the slogan #WeAreOneSiempelkamp.

The company has moved to a unified umbrella brand, consolidating all international entities, products, and services under the Siempelkamp name. A revamped logo, cohesive corporate design, and consistent naming reflect this strategic shift aimed at enhancing global recognition and internal alignment.

“This brand evolution honors our 140-year legacy and sets the stage for future growth,” said CEO Martin Scherrer. “We are combining expertise and streamlining our identity to strengthen our presence and customer value.”

Samiron Mondal, Managing Director of G. Siempelkamp GmbH & Co. KG, noted that the initiative is about more than appearance: “It reflects our commitment to quality, innovation, and unified processes across markets.”

The new identity also boosts Siempelkamp’s employer brand appeal amid talent shortages, helping attract skilled professionals while reinforcing team cohesion internally.

The group also launched Siempelkamp Service Excellence, an initiative aligning global service teams to provide leaner operations and consistent, high-quality support.

The #WeAreOneSiempelkamp campaign now symbolizes the company’s evolution, reinforcing its position as a modern, cohesive global player.

Siempelkamp supplies press lines and complete plants for the wood-based panel industry.