PERU –  As part of its regional expansion strategy, Masisa has formed a strategic alliance with Representaciones Martín, as the exclusive distributor of Masisa products in Peru since April 1, 2025.

The distributor will operate from four strategically located sales points across the country.

This partnership aims to expand Masisa’s commercial footprint, optimize customer service, and deliver a more accessible and innovative product offering. It will increase availability of Masisa’s portfolio, including trendy melamines, premium decorative finishes, and tailored solutions for architecture, interior design, and construction projects.

The alliance also enhances technical support for developers, architects, and builders, offering end-to-end assistance from design to material specification. It reflects Masisa’s continued investment in direct sales in Peru, with a focus on expert service, customized solutions, and sustainable growth.

“Consolidating our presence in Peru through this model allows us to significantly improve the availability of our high-quality products and strengthen commercial relationships with a wide range of clients. This alliance represents a key step in our expansion strategy, ensuring more efficient distribution and a higher level of service in the country,” said Víctor Pérez Tejón, Head of Commercial Solutions and Marketing at Masisa.