BRAZIL – Berneck, the second largest manufacturer of wood panels (MDF and MDP) in Brazil, participated for the sixth time in the ForMóbile fair that took place from 29 July and 1 August in Anhembi, São Paulo (SP).

The brand, which has been present in all editions of the biennial trade fair for furniture and interior technology, participated in the sixth edition with a stand of 300 m2, which presented to the Brazilian and Latin American markets, launches and innovations derived from its strong investment in research and technology.

This season the working theme for Berneck is “Brazilianness”, implemented in all their visual communication. “This way we especially honor in 2014 our country and especially for us Brazilians, who carry every day, every month, those qualities that enchant the whole world and are part of our everyday life,” says Gracia Berneck Gnoatto, commercial and marketing director at Berneck, the Araucaria (PR) based company, operating panel production units in Parana and Santa Catarina, of 100% Brazilian capital.

For Gracia, creativity and diversity are natural attributes of the Brazilians to highlight, and mark Berneck’s creations. “It is the determination to seek the perfection of our products. We work to provide the best feelings to our customers. Diversity and creativity are the raw materials for imprinting beauty. Therefore we can say that Brazilianness is our pride and our brand,” she emphasizes. “Brazilianness with color, boldness and a lot of movement to further improve our products. Berneck is the brand of wood, the Brazilian brand.”