U.S. – On October 22nd furniture retailer Rooms To Go announced the launch of its furniture line with Modern Family star, Sofia Vergara. The collection consists of sofas, tables, dining rooms, bedrooms and accessories and will be available exclusively at all Rooms To Go stores.
Named as one of the world’s most powerful Latinas by Forbes Magazine, Sofia Vergara is both a successful businesswoman and the only Hispanic actress to begin her career on a U.S. Hispanic network and successfully cross over to the general market.
“I am so proud of my new furniture collection. The furniture is gorgeous, the quality is fantastic and the prices are amazing!” said Sofia Vergara. “My relationship with Rooms To Go began over 15 years ago when I moved to the United States as a single mother, and furnished my first apartment entirely from their store. Over the years I’ve continued to shop at Rooms To Go and now I’m so happy to be able to furnish my home with my own Rooms To Go collection!”
“Having Sofia Vergara join the Rooms To Go family is wonderful,” said Jeffrey Seaman, Chief Executive Officer of Rooms To Go. “She is not only a major star but also a very astute business woman. Most of all, she also has a terrific sense of style and a keen eye for decorating. She’s been an integral partner in creating great products at extraordinary values. The combination of Sofia’s style and our sourcing capabilities will truly bring consumers a fabulous new collection. When we found out Sofia’s been a Rooms To Go customer for over 15 years it just made this partnership even more perfect.”
0 Comments