ACIMALL to intensify its 2014 promotional program in the Americas

Jan 24, 2014 | Markets | 0 comments

ITALY – Acimall, the Confindustria-member association representing the industry of technology, wood and accessories for the furniture industry and woodworking, is looking forward to a year of intensive activities on the global markets. It’s an industry with a very strong propensity to export, accounting for more than 80 percent of production, looking at the global markets for satisfaction denied by a still stagnating domestic market.

“Our mission is and will always be doing all it takes to promote “made in Italy” all over the world”, said Dario Corbetta, director of the association. “The tough years we are going through have made everything more complicated, but we did not give up our duty, playing a role that will be even more strategic based on the decisions made for 2014”.

The board of directors of the association has approved a program where most efforts are focused on events in emerging markets or regions where it is more difficult for companies to operate individually.

The program is particularly intensive in the second half of 2014, between September and November, when several interesting events for Italian technology are taking place.

In the M&M fair in Colombia (March) and Fenafor of Peru (October), Acimall is attending supported by Ice, the Italian Foreign Trade agency, leveraging synergies that will increase visibility and tangible benefits for exhibiting companies. The third stage in South America (Brazil in July) will be a big exhibition, “Formobile”, where Acimall will have their own stand supporting the direct participation of Italian companies, just like at IWF in Atlanta (United States in August).

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