COLOMBIA – Primadera, a 100% Colombian company, manufacturer of MDP particleboard, pioneers in urban wood recycling in Latin America and unique in the region with a circular economy model in wood, launched its new Alma 2023-2024 collection during the Expoconstrucción and Expodiseño fair in Bogota.

The ALMA collection is a tribute to the work of recyclers, whose labor is fundamental to society and to Primadera’s essence and raison d’être. Thanks to the work of these “collecting souls” it is possible to transform the world into a more sustainable place.

Primadera launched 6 new designs within its portfolio of trends.

Flormorado, the native wood of Colombian tradition in carpentry, an original design that started from the selection of natural veneers for its reproduction in melamine and that represents a unique option for architects, designers and industrialists to work with a traditional wood in architectural carpentry projects. Combined with Amazona finish, a super matte three-dimensional texture that enhances the naturalness of this wood. Primadera is the only local company with Colombian native wood developments in its portfolio.

Andino, inspired by a coffee walnut, with a sophisticated and timeless structure in chocolate tones.

4 unicolors, Jayka, a grayish green and dry tone ideal for the biophilic design trend, Yalaa, a warm white clay tone, Sukta, a warm graphite. These unicolors are available in the novel Luna, Amazona and Terra finishes that give drama and tactility to the designs and Volcanico a deep black color available in amazona finish that gives the perception of painted wood.