SPAIN – Alejandro Roda is, since last January, the new director of FIMMA + Maderalia, the international biennial of materials, technology and components for furniture, interior design and contract projects that will hold its next edition next year 2024 at Feria Valencia.

Roda replaces the historic head of FIMMA + Maderalia Miguel Bixquert, who after 30 years of service at Feria Valencia, will take a well-deserved break.

It is a fact that Roda is no stranger to the sector since in a previous stage he was already commercial director of FIMMA + Maderalia, precisely, together with Bixquert.

At 47 years old, Alejandro Roda, has a wide and successful experience at the head of various events and projects within Feria Valencia.

With a degree in Business Administration from the UNED and a Diploma in Business Administration and Management from the University of Valencia, Roda also holds a Bachelor of Commerce degree from the Scottish University of Abertay and an Executive MBA from ESIC.