Haworth takes over Italian Luxury Living Group

Jul 20, 2020 | Furniture Manufacturer | 0 comments

ITALY – Office furniture company Haworth has acquired Luxury Living Group, the high-end Italian furniture company with licensed brands including Bugatti Home, Bentley Home and Fendi Casa.

892HAWORTH The transaction was processed through the Italian subsidiary Haworth Italy Holding, while the newly acquired company will operate under the Lifestyle Design Division (also known as the Poltrona Frau Group). The company did not disclose the purchase price.

Luxury Living Group employs around 250 people and has annual sales of € 90 million. The export share amounts to 95%. The distribution takes place through 80 trading partners worldwide as well as through seven company-owned sales locations in Milan (2), Forli, Paris, New York, Los Angeles and Miami. The reopening of the branch in London and the opening of flagship stores in Shanghai and San Francisco are planned for the coming year.

Lifestyle Design employs 1,800 people and has an annual turnover of around € 500 million. The division has been part of the Haworth Group since 2014

Olga Shvilli Vignatelli, wife of the founder and with him co-maker of the most recent history of the company, will retain her role as Vice President and passionate Brand Ambassador of the group.

Dario Rinero, Lifestyle Design CEO, said: “I am honored to welcome Luxury Living within our family today and I am proud that they have chosen our group to write a new page of their wonderful history. Since I first met Alberto Vignatelli, I was genuinely impressed by his qualities, typical of the best Italian entrepreneurship: dream, vision, effective planning and determination, resilience, inner strength.

It is with pride that we take up his heritage to move forward in this journey with Olga and all the extraordinary people of Luxury Living Group. We will grow together thanks to a large group, we will invest in the territory in new young talents to shape a new stronger and structured company, never forgetting its origins and founding values.”

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