U.S. – Roseburg Forest Products recently announced a reorganization of its manufacturing operations oversight structure, moving away from product line divisions and toward a geographic and functional support system of organization.

Senior Vice President of Operations Jake Elston said that effective immediately all Roseburg plants in North America will be grouped in Western and Eastern teams, each overseen by its own manufacturing director.

“This new organizational structure will help Roseburg’s operations achieve greater alignment in high-priority areas, such as safety, work environment, environmental compliance, reliability, continuous improvement and ongoing cultural change,” Elston said. “These are win-win issues for our communities, our team members and our business as a whole.”

The announcement comes a short time after the company unveiled a new structure for its sales, marketing and logistics functions, overseen by Chief Commercial Officer Ashlee Cribb. The combined restructuring eliminates the distinction between the company’s industrial and structural products divisions, and instead focuses on building cross-functional relationships between teams.

Roseburg is a wood products manufacturer with more than 600,000 acres of forests in the states of Virginia, North Carolina and Oregon. The company operates sawmills and manufacturing plants in the United States and Canada with more than 3,500 employees.