MEXICO – As part of its growth plan in Mexico, Sodimac opened on December 19 its fifth store in the country, which is located in Naucalpan, the third most populous municipality in Mexico.

The new store – around 10,000 m2 – is in the Plaza San Mateo shopping center and will also meet the needs of the customers of the municipality of Tlalnepantla, Azcapotzalco and Miguel Hidalgo. This store employs around 150 people, with which Sodimac workers in the country total more than 1,000.

This inauguration is inserted in the agreement signed between the Falabella group and Soriana Organization in 2016 to develop this home improvement chain and the Falabella Soriana credit card, with an investment plan that projects approximately first 20 stores in that country.

“The opening of this store is inserted in our commitment to respond to the needs of more and more Mexican families and construction specialists. Our growth plan considers opening three more stores in Mexico next year, one of which will be opened during the first quarter,” said Sodimac corporate general manager Enrique Gundermann.

Like the other Sodimac stores, the one in Naucalpan integrates the Homecenter and Constructor formats to meet in one place the needs for equipment, remodeling and Home decoration, as well as construction materials, hardware products and tool rental services, installations and furniture assembly. The company also sells online at www.sodimac.com.mx and by phone with initial coverage in Mexico City, State of Mexico, Morelos, Querétaro, Acapulco, Veracruz, and soon in Monterrey and Guadalajara.

According to Sodimac’s sustainability policy, the design of the new store considers an efficient use of natural light and LED lighting to generate energy savings, and elements to reduce water consumption to a minimum possible, among other environmental measures.

The home improvement market in Mexico is very fragmented, it has about 5 m2 of store per thousand people, which compares with the 65 m2 exhibited, for example, by the Chilean market. This accounts for the great growth potential that exists for an operator like Sodimac, even more in association with a local company like Soriana.

This new store in Mexico joins the more than 250 points of sale that Sodimac has in Argentina, Brazil, Colombia, Chile, Peru and Uruguay.

Sodimac is a subsidiary of the Falabella group, one of the main retail platforms in Latin America, which has five business units: department stores, home improvement, supermarkets, real estate and financial services. The implementation of Sodimac in Mexico is complemented by the development of the Falabella Soriana credit card as an alternative means of payment that allows customers to realize their projects.