MEXICO – For the 6th consecutive year, ANIEME has organized a specific promotion action for Spanish avant-garde furniture companies for the contract channel that took place from October 14 to 18 in Mexico City.

During the week, the leading Spanish furniture design companies participated in different activities organized by ANIEME in collaboration with CIDI (Ibero-American Council of Interior Designers), ICEX (through its Economic and Commercial Office in Mexico City) and the showroom of avant-garde furniture DUH-ART. The Spanish brands participating in this promotional action in Mexico are: Punt, Gandia Blasco, Gan, Point, Bivaq Expormin, Jover + Valls, Loyra, Kriskadecor, Manuel Larraga and García Requejo.

The purpose of this action is to favor the meeting of Spanish companies with the main contacts of the country’s prescription channel (prescribers, architects and interior designers) of Mexico, for the promotion of their brands and products.

With more than 120 million inhabitants, Mexico is today a very attractive destination for Spanish furniture manufacturers. The figures guarantee it. In 2018 Spain exported furniture to Mexico worth 60 million euros, a figure that represents a growth of 2.4% over the previous year and places Mexico in 9th place in the ranking of Spanish furniture destinations worldwide. During the same period of 2018, the Valencian Community exported furniture to Mexico for 11.2 million euros, 49.3% more than in the previous year, also ranking 9th in the world ranking.

Its strategic geographical situation between the United States and the rest of Latin American countries, as well as its important real estate and tourism development, place Mexico in the spotlight of investors and exporters from all over the world.

The numerous contract projects of all kinds, especially in the hotel, residential and office fields, make furniture imports are experiencing a continuous increase. For ANIEME this is a market of special interest in which we continue to invest to enhance the presence of Spanish companies with the ability to work in the contract channel for the furnishing of facilities.

Juan Carlos Muñoz, President of ANIEME, said that “Mexico is a market of great importance for Spanish furniture, ranking among the top 10 export destinations. The shopping potential it represents is more than 120 million inhabitants and it is a country in which the design culture has come to stay. Some of the most recognized architecture and interior design offices in the world are based in Mexico City and from them furniture is prescribed for contract projects both inside and outside the country.”

“The creativity and design of Spanish furniture are highly appreciated in Mexico and, without a doubt, they respond to the quality standards required for the real estate projects that are being carried out. Spanish companies with cutting-edge product and working on the contract channel have interesting business opportunities in the country, although it is important to point out the importance of having a consolidated distribution network to access projects through the prescription channel”, added Muñoz.