AUSTRIA – Blum has launched a new online platform called Blum Inspirations which will regularly present new ideas and concepts for innovative furniture solutions.

The Austrian fittings manufacturer would like to show its customers how creative new furniture designs can be implemented with high-quality fittings – not only in kitchens but also in living areas big and small.

Those interested in innovative furniture solutions will find fresh ideas at Blum’s new platform at www.blum-inspirations.com. Videos, photos and reports show how Blum’s fittings systems can be used in everyday applications. The focus is on storage space solutions – for kitchens and other living areas. The online platform also includes solutions presented at Blum’s stand at interzum that will were able to view first hand will able to experience for themselves in a playful and intuitive way. The offering of furniture ideas will be continuously updated and will be a source of inspiration to cabinet makers, furniture manufacturers and end users. Blum sees itself as an impulse-giver and supplier of diverse furniture solutions for areas throughout the home, for small, medium-sized and large living spaces.

The fittings manufacturer carries out market research and uses its findings to develop innovative applications. Kitchen surveys are conducted all over the world to find out how people use their furniture and what demands are made of furniture and fittings. Through on going dialogue with customers and cabinet makers, distributors and industrial partners, the needs of target groups are used to shape the development of new products and services. It is very important for Blum to share its insights and inspiring furniture ideas with its customers and enable new solutions.