GERMANY – “Individualization” is today’s buzzword in furniture production. Whether Industry 4.0, the latest facing materials or fabrics – in many cases they only serve one purpose: to make the end customer’s dream of a personalized home a reality.

Technical innovations are absolutely central to the subject of individuality, and digital printing plays an important role. It’s the key to the efficient production of furniture, fabrics or carpets whose finishes are individually designed according to the customer’s wishes. As a source of inspiration for the design of tomorrow’s living spaces, interzum is the ideal launch pad from which to present new, promising innovations such as digital printing to the industry.

In Hall 3.2’s edutainment area, the potential uses of digital printing will be shown in a highly practical demonstration ranging from the design concept to the finished piece of furniture and thus including all the important process steps required for the integration of digital printing into furniture production and interior design.

The entire process will therefore be shown, from the choice of decoration and its transfer into the computer programs to the actual printing stage and the subsequent finishing step.

In this way, visitors will discover how digital printing technology can be integrated into their processes to worthwhile effect. With this knowledge, visitors will gain valuable know-how with practical relevance. “Digital printing gives furniture manufacturers, architects and interior designers the ability to respond quickly and flexibly to customers’ needs,” explains Dr. Anke Pankoke from Hymmen GmbH. The mechanical and plant engineering business from Bielefeld will be one of the companies exhibiting at interzum 2019 and providing content for the edutainment area as supporting partners. “Koelnmesse’s decision to explain the individual steps that are necessary to successfully integrate digital printing into furniture production and interior design is extremely helpful for companies – and it’s allowing us to reach out to new customer groups,” continues Dr. Pankoke.

“The recent rapid development in the operational readiness and stability of digital printing has convinced us to give this topic more space at interzum, because the desire to use this technology is growing among our visitors,” says Maik Fischer, Director of interzum, confirming the emphasis placed on this theme.