BRAZIL – For eleven years in a row, Duratex has been awarded the TopMóbile Award for the best brand recognition among large wooden panel manufacturers in Brazil.

The distinction was granted during the last ForMóbile fair held from June 10 to 13 in Sao Paulo where Duratex also participated as an exhibitor. The TopMóbile 2018 Award, promoted since 2005 by Móbilemagazine of Alternativa Editorial, is an initiative that recognizes brands with the highest recall by customers in the furniture industry.

Also during its participation in ForMóbile, Duratex continued to strengthen its brand with the market presentation of its biggest launch of 2018: the Viva Collection. This collection introduces dozens of new panels for trade and industry with a differentiated color palette and satin texture. In the company’s stand other solutions also stood out, like the MDF Ultra Premium, now more resistant to moisture.

Additionally, visitors had the opportunity to use virtual reality glasses to simulate applications of Duratex solutions in different environments.