GERMANY – At the beginning of February, Interprint presented its new decors and particularly its current décor collection, the Six Pack 2018, at a newly concepted ZOW trade fair.

The international decor printer was one of the larger companies among the about 170 exhibitors in Bad Salzuflen (Germany). 4,000 visitors came to East Westphalia to visit the event according to the organizer.

The accessible Interprint stand inspired visitors to discover the new decors. Sensory stations and minilabs invited the visitors to an experience with all senses and to experiment with materiality. The minimalist stand architecture featured self-contained topic areas.

The main focus was on the Six Pack 2018, made up by the Delios, Artisan Oak, Hansen, Garbo, Aurora and Grid decors. The international decor printer offers the complete product range for these decors. That includes decorative paper for melamine surfaces, Xelio finish foils and – in cooperation with specialiZed partners – thermoplastic film, edge banding and EIR surfaces.

Interprint manifested its satisfaction with the response of its visitors at ZOW. The possibility of experiencing decors and trends convinced the exhibition guests who included many decision-makers from the derived timber product, furniture and kitchen industries. Architects and designers also felt addressed. Besides visitors from Germany, guests from European countries, predominantly from Eastern Europe, also travelled to Bad Salzuflen.

Interprint’s Managing Director Holger Dzeia drew an overall positive conclusion: “The new ZOW concept was well received. However, we still see development potential.” Dzeia deems a greater presence of the supplier sector at ZOW 2020 desirable because that would make the trade fair overall more attractive.