SPAIN – Sonae Arauco was present in Maderalia with a stand of 306 m2 built entirely with products of the brand.

The exhibition – full of colors, shapes and new textures – caught the attention of visitors. The booth was also an example of the versatility of the different products, applicable in different contexts and environments.

One of Sonae Arauco’s main attractions at its stand was the 3D Simulator. Through this tool, visitors were given the opportunity to match different decorative products with several predefined scenarios in a very realistic way, considering that the application can recreate realistic scenarios, such as rooms, kitchens, offices and other spaces.

Also highlighted were the new Innovus finishes: Stucco, with a cement and ceramic touch; and Fusion, with a warm and natural texture, got the attention of all visitors. The Essence and Colored MDF decorative panels ranges were also a top attraction at the stand, due to their versatility and possibilities of application.

The brand’s participation at Maderalia was not limited to the stand area. Sonae Arauco also joined the “Easy Contract” exhibition – delivering some of its most innovative products in the Valencian architecture Ramón Esteve project – and in the “Contract Sostenible” meeting – presenting solutions to the growing demands of “Contract” channel.

Sonae Arauco’s makes a very positive balance of its participation at Maderalia 2018 and believes that the fair has help strengthen its relationship with clients, reinforced its ties with the contract channel and promoted its international brand awareness.