Schattdecor: The Interzum Megacity

GERMANY - At its stand in Interzum the Schattdecor team created a city – the Interzum 2019 megacity – that invited customers, designers, and architects to immerse themselves in three exciting and, above all, functional future living environments.

838SCHATTDECOR1The highlight of the new trend concept was Schattdecor’s presence as a surface specialist in all areas of life, i.e. in public spaces, workplaces, and living areas.

Over a total of 850 square meters of floor space, and for the first time on two levels, visitors were able to see, feel, and experience urban quality of life – whether through the new digitally printed decors Himalaya or Pyramid, which were displayed over large surfaces, extensive floor surfaces featuring tried-and-tested decors such as Neapolis, or the new Coastline Oak, which was used on an inviting “Spanish Steps” seating area in the booth’s Public Space section. The innovative, lightweight substrate material from lightweight solutions, together with the new Frost Pine decor, also impressed visitors as a high-tech tabletop in the Coworking area. All of the solutions presented at the booth, which are designed to make life in a megacity even better, reflected the sophisticated, multi-faceted product range that Schattdecor has created in line with its slogan “One Source. Unlimited Solutions” together with its partners – who, for example, supply the right edge or the synchronous press plate.

At its booth, Schattdecor focused on the urbanization megatrend and its impact on urban living spaces, presenting one thing above all else – innovative solutions that will make the Places of Tomorrow even more livable. CEO Roland Auer was extremely satisfied with the feedback from customers and visitors: “This trade show appearance has once again demonstrated the strength, conviction, and confidence that we have as we head into the future. Through our unmistakable Schattdecor corporate culture, we once again succeeded in conveying our complete package to visitors. As a surface specialist, we exhibited an unprecedented variety of new products, design trends, and innovations at our booth – the Schattdecor City – that perfectly meet the needs of our customers and thus received positive feedback across the board.”

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