U.S. - Decor paper manufacturer Schattdecor will showcase the group’s core trend topics as they have evolved today. Also highlighted will be the seamless connection between the wide variety of products available in the Schattdecor portfolio and the global trends sweeping the industry.

“By moving forward with the mentality that people are more similar than they are different, a really holistic approach emerges. We’re trying to figure out the “WHY” behind design decisions. From this perspective of curiosity, we can flex our “design-thinking” and really start to anticipate the future needs of the industry,” explains Stephanie Richardson, Design Manager at Schattdecor Inc.

At IWF in August 2016, Schattdecor will be presenting the core trend topics that are featured in the Décor Selection 2016. However, over the course of a full year, the team has seen these trends evolve into where they stand today. CASUAL BLACK, with its nouveau-modern industrial charm has taken the US by storm, especially in the hospitality and food service industries. CULTURAL SPIRIT embraces bohemian trends, and supports eclectic design decisions. Probably the most surprising trend that is working well in the United States is the FREESTYLE CLARITY topic. Many Americans have realized that “less-is-more” and this fresh new take on Danish modern style is fitting for the chaotic times we live in. Within each of these trend topics the decors that will be displayed at IWF will be a combination of Foil, TFL and HPL, with several digitally printed decors in the mix.

The adopted theme for the Schattdecor design presentation at IWF of “It’s all connected” will illustrate how integrated all aspects of life have become. It doesn’t just stop with aesthetic trends. When one take the time to really pinpoint the cause-and-effect of trend fluctuations, patterns start to emerge, explains the specialist in printed decor paper with 14 production facilities in Germany, Poland, Switzerland, Italy, Russia, China, Brazil, Turkey and the U.S.A.    

“By moving forward with the mentality that people are more similar than they are different, a really holistic approach emerges. We’re trying to figure out the “WHY” behind design decisions. From this perspective of curiosity, we can flex our “design-thinking” and really start to anticipate the future needs of the industry,” explains Stephanie Richardson, Design Manager at Schattdecor Inc.

At IWF in August 2016, Schattdecor will be presenting the core trend topics that are featured in the Décor Selection 2016. However, over the course of a full year, the team has seen these trends evolve into where they stand today. CASUAL BLACK, with its nouveau-modern industrial charm has taken the US by storm, especially in the hospitality and food service industries. CULTURAL SPIRIT embraces bohemian trends, and supports eclectic design decisions. Probably the most surprising trend that is working well in the United States is the FREESTYLE CLARITY topic. Many Americans have realized that “less-is-more” and this fresh new take on Danish modern style is fitting for the chaotic times we live in. Within each of these trend topics the decors that will be displayed at IWF will be a combination of Foil, TFL and HPL, with several digitally printed decors in the mix.

The adopted theme for the Schattdecor design presentation at IWF of “It’s all connected” will illustrate how integrated all aspects of life have become. It doesn’t just stop with aesthetic trends. When one take the time to really pinpoint the cause-and-effect of trend fluctuations, patterns start to emerge, explains the specialist in printed decor paper with 14 production facilities in Germany, Poland, Switzerland, Italy, Russia, China, Brazil, Turkey and the U.S.A.